Private Duty Today
Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company.
I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today.
Private Duty Today is published every other Wednesday, and currently goes to over 8000 subscribers.
Private Duty Today is a permission-based newsletter.
|Increase Your Income Selling to Bank Trust Officers|
|Private Duty Scorecard|
|New Directions Policy & Procedure Manual||
Give Family Caregivers a Present
Many family caregivers are untrained, unprepared and overwhelmed for the realities of aging and disability. They struggle to meet the demands of their loved ones whom are disabled, chronically ill or aging. The numbers are staggering. There are over 50 million family members doing their best to help. And this number will swell to over 80 million within the decade. There is a caregiver crisis.
Our industry is a crucial player in helping to resolve this crisis. Yet, all too often, family members fail to raise their hand and call out for help. There is a young organization out there changing this situation. The Caregiver Relief Fund was founded by a young man who faced just such a family caregiver crisis.
We had an opportunity to interview the founder, Michael TS Lindenmayer.
Q: How did you come up with the idea?
A: It all started with a visit to my parents that changed my life. Up to that visit, I was living the life in Rio de Janeiro in Brazil. Life was fun, adventurous and healthy. All that changed when I saw the impact that 12 years of caregiving for my grandfather had had on my parents. They were totally burned-out. I stayed to help. I lived in shock and awe for a year as a caregiver for both my parents and grandfather in a small Midwest town. I was confronted with the caregiver crisis tidal wave first hand. It inspired me to create the Caregiver Relief Fund.
Q: What are the biggest issues for family caregivers driving this caregiver crisis?We had an opportunity to interview the founder, Michael TS Lindenmayer.
A: Family caregivers face two major issues: no time and no plan. The result is devastating. People are running themselves into the ground until they hit total exhaustion and evantual collapse. And without a plan, caregivers face severe pressure on their health, finances and emotional well-being.
Q: How does the Caregiver Relief Fund help?
A: We care for the caregivers. We award them with time relief in the form of vouchers which are redeemable with our at-home care agency partners. Once that time is awarded, we encourage them to start planning and thinking about building a care team.
Q: What kind of planning do you suggest to family caregivers?
A: We encourage families to build a care team as soon as possible. Families need to build a team mixed with both informal family members and professional service providers. And the earlier they talk about it, plan for it and implement it, the better positioned they are to weather the storm.
Q: What is an effective care team from your view?
A: Clarity, commitment and collaboration are the bedrocks of a strong team. All too often families are stuck in crisis mode, commitment levels erode and conflict emerges. We call on families to enter into courageous conversations, commit to caring for both the caregivers and care receivers and we ask them to build strong care teams.
Q: How are at-home care agencies participating in the program?
A: At-home care agencies want to demonstrate their thought leadership, corporate social responsibility and culture of care. The Caregiver Relief Fund offers them an exceptional opportunity to do all three. Our at-home care agency partners leverage their marketing dollars towards vouchers which are awarded to family caregivers. This is a powerful experience for the family caregiver and opens up a dialogue with the at-home care agency about how they can be a care team member.
Q: How can our readers participate with the Caregiver Relief Fund?
A: Sign up and become partners in our effort. It is a simple and fast process at our website, www.cgrelief.org. We encourage the at-home care agencies to donate hours and to showcase their role in their community. We hope that each award recipient opens up a meaningful and helpful dialogue with our at-home care agencies. It is time to let family caregivers know they are a national treasure.
Michael TS Lindenmayer
Michael is the founder and Chairman of the Caregiver Relief Fund. Prior to founding the Caregiver Fund, Michael worked with a family office to build a $100m investment portfolio in Brazil. Before pursuing an entrepreneurial path, Michael was with Morgan Stanley in their institutional equities division in their New York and London offices. Michael is committed to results oriented social ventures. He was an early adopter of the Grameen Bank and Room to Read, which have each reached milions of people in need. He speaks 6 languages and is based in Chicago. For more information visit www.cgrelief.org.
The Holiday Season is a great time to
Build Your Home Care Brand
Your brand is what people think about or feel when they see your logo or hear your company name. What have you done to build the brand of your private duty business?
Our friend and colleague, Bob Roth, at Cypress Home Care Solutions in Phoenix, AZ, is a master of brand building. Bob has been using video and televison PR as a way of getting the name and image of Cypress out into the community.
One of the unique branding tools that Bob has used is an annual holiday video. Take a look at this year's video, for a great idea on branding and customer connection.
View the Video
Merry Christmas from all of us at
Leading Home Care
At this joyous time of year, all of us at Leading Home Care wish you and yours a very Merry Christmas and a healthy and happy New Year!