Sales and Marketing Planning and
Refocusing Your Home Care Sales & Marketing Process
Stephen Tweed, CEO of Leading Home Care, wrote the book on home care marketing … literally.
Stephen wrote the opening Chapter, “Refocusing Your Strategic Marketing Plan” for the book, Get Ready, Get Set, GO GO GO! A Marketing Primer for Home Health Care Professionals in 1997. Stephen and his son, Jason, co-authored the e-book, Strategic Marketing: The Top Ten Techniques of Highly Effective Home Care Marketers.
Since that time, Stephen and his team at Leading Home Care have continued to refine the strategic marketing process for home health care and hospice companies. Here’s what a typical sales and marketing planning and training process might look like:
The Steps to the Home Health Care Sales Planning & Training Process
with Director of Business Development and sales representatives
A one-day on-site sales & marketing
An in-depth 12 hour sales training course using live instruction and internet based follow up sessions
conversations with your Sales Manager about results
Home Health Care & Hospice Sales Manual
Or, perhaps you are simply looking for some resource materials to increase your knowledge and skills in home health care sales and marketing. Then you'll be interested in the following books, manuals, and sales tools: ·
To learn more about all of the resources for home health care sales and marketing available form Leading Home Care, follow the links on this page. Explore this web site. If you have questions or need more information, please call us toll free at 1-866-209-5101.