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Home Health Line Announces Winners of Star Liaison Contest

Industry newsletter Home Health Line has been conducting a search for the best home health marketer nationwide, and has found two“Star Liaisons”: Penny Shadinger of Alacare Home Health & Hospice in Birmingham, Ala., and Dawn Basko of Life Care at Home in Highlands Ranch, Colo.

Both winners have innovative approaches, documented achievements and the ability to share lessons learned with other home health marketing professionals. Their nominations detailed their success in getting the attention of referral sources, building on those relationships and ultimately growing business for their agencies.

As one of the judges who participated in selecting the winners, I can tell you that this was a close competition. All of the candidates that I reviewed have terrific home health care sales experience.

Shadinger and Basko will share their sales secrets with hundreds of attendees at …hhl’s Power Home Health Referrals: Advanced Marketing Strategies 2006, an annual three-day educational conference for home health marketing professionals. The meeting features a lineup of 15 expert presenters, several of whom served as Star Liaison Award judges.
Shadinger will present her winning strategies on Feb. 22 at Caesars Palace in Las Vegas, Nev. Basko will appear at an encore presentation of the meeting on May 10 at the Orlando World Marriott in Florida. Both winners get paid transportation, lodging and admission to the conference.

I’ll look forward to meeting the two winners in person, as I’ll be speaking at both conferences. I’ll have an opportunity to interview the winners and bring you some of their strategies and insights for increasing your referrals. Stay tuned to this BLOG for more details.

For details on the Feb. 22-24 and May 10-12 conferences, including session descriptions and registration information, see

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