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Star Liaison of the Year: Talent Search Winner Shares Success Secrets

We worked with Home Health Line and Decision Health to promote their Star Liaison competition to find the best home health agency business development reps. I was also invited to serve as one of the judges for the contest. Two candidates were selected as the Star Liaisons. One was invited to speak at this Pre-Conference workshop, and the other will be in Orlando in May for that conference.

The first Star Liaison is Penny Shadinger, RN, Program Liaison with Alacare Home Health & Hospice in Albertville, AL. Alacare is one of the largest home health and hospice agencies in Alabama, and is a leader in using technology to communicate with and monitor patients.

Penny did a wonderful job of describing her company, her service area, and how she goes about bringing in a substantial percentage of her company’s total referrals. Penny discussed:

  • Giving Personalized Service with phone, fax, personal intake or online referrals
  • Being a True Team Player in working with clinical staff and other team members
  • Educating referral sources
  • Staying connected to referral sources
  • Using your car as your office, and how to prepare for each sales call

You can learn more about the programs and services of Alacare at

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