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Boomers Boost Web Traffic

A web traffic study by Neilson Online proved there are growing numbers of seniors seeking information online, particularly health related information. In fact, people 55 years and older accounted for nearly one third of the online traffic in late 2008.

The Pew Internet and American Life Project has shown that 91% of internet users between the ages of 64-72 also use email. Additionally, 85% of this age group uses search engines and 70% are seeking health related information.

Home health care companies can benefit from these numbers by providing additional online services on their websites such as email contact information, search bars, and other health related information.

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