Yesterday I was flying back from Montgomery, Alabama where I had been speaking to the Alabama Hospice Organization. On the trip from Montgomery to Atlanta, I glanced at the seat back copy of SKY magazine, and there was a feature story on Omaha, NE. Having been to Omaha, and enjoying my visits there very much, I read the story.
There, on page 102, was the face of a leader in private duty home care in America, Paul Hogan, founder and Chairman of Home Instead Senior Care. The largest private duty franchise company in the world, Home Instead has close to 1,000 franchises in all 50 states and 15 other countries. The franchise system generated more than $750 million in client revenue and served more than 1 million clients worldwide.
While Home Instead may be a competitor of yours, it’s terrific to see articles like this because they spread the word about private duty home care to consumers all across the country. Who knows how many people read that article. Many of them are high income or high net worth individuals who have the potential to buy private duty home care services.
If you know of other feature articles in national publications that feature a successful home care company, let us know and we’ll promote it as well.