If you have chosen to focus on Referral Marketing instead of Consumer Marketing, then you want to know the facts about the top referral sources for Private Duty Home Care.
According to the 2013 Private Duty Benchmarking Study, here are the top Referral Sources for The Leaders.
In the benchmarking study, The Leaders are all those companies who participated in the study, and who generate more than $2 million in Revenue. The median size of The Leaders in 2013 was $3,343,000.
Here are the Top Ten Referral Sources:
- Past and current clients
- State Medicaid Waiver Programs (for those companies doing Medicaid Waiver)
- Hospital Discharge Planners
- Independent Living Facilities
- Medicare Certified Home Health Agencies
- Skilled Nursing Facilities
- Area Agency on Aging
- Continuing Care Retirement Communities
- Trusted Advisers and Other
This list is quite different from the top ten list for all other agencies. If you are less than $2 million in revenue, you will want to order your own copy of the Private Duty Benchmarking Report to see what techniques are working for your peers and competitors.
Leading Home Care and The Academy for Private Duty Home Care are proud to be sponsors of the Sales and Marketing Section of the 2013 Private Duty Benchmarking Study. Thanks to all who have participated in the survey. This is the most complete, the most accurate, and the most valuable study in the home care industry.