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Video of the Week: Branding

This week our focus is on Branding, which is in the Promotion pillar at the Strategic level of the 27 Elements of a Highly Effective Home Care Company.

Branding is the process creating a desired impression in the minds of your customers and prospects when they hear the name of your company, see your logo, or see other identifying graphics or information.  The impression you make sticks in the mind of your customer.

In private duty home care, having a positive brand image is critical to your long term success.  This video will introduce you to the element of branding in private duty home care.  Visit The Academy for Private Duty Home Care and become a registered member to view additional videos within the 27 Elements matrix for free.

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