By Jill Scott, Manager of Member Services
Over the years and also through the 2014 Academy Topic Survey, we’ve discovered that the area home care owners and administrators request the most help with are sales and marketing, including competitive advantage.
As a result, we have developed the Private Duty Marketing Master Class™ that offers one-on-one instruction and coaching from Stephen Tweed and other leading experts in private duty marketing, all from our headquarters in Louisville, Kentucky. You also have the opportunity to interact with other owners that attend the Master Class as registration is limited to eight participants. You will also receive follow-up support from Stephen Tweed throughout the next year with phone calls and a monthly Master Class web conference.
The objectives of the Master Class are….
- To define your unique selling proposition – the most important factor for you to create competitive advantage in your local marketplace.
- To discuss and define the top techniques in consumer marketing and referral marketing in the home care industry.
- To develop and implement your own personal private duty marketing plan.
- To measure your marketing success on a weekly, monthly and annual basis.
Our first Master Class was held mid-March and was a great success. It was very small, but that meant that the attendees received even more one-on-one guidance and coaching from Stephen in developing their overall marketing strategy!
Our next Master Marketing Class will begin Wednesday, May 7th and end on Thursday, May 8th, 2014. Class begins at 2:00 and goes until 9:00 that evening, including dinner with the group, then runs from 8:30 am to 12:00 noon the next day.
We’d love to have you join us in Louisville for this intimate, highly interactive and intense learning session so we can help you grow your business. Space is limited to 8 participants, so don’t miss your chance to attend. Learn more and register today!