According to the 2014 Private Duty Benchmarking Study just released by Home Care Pulse, the second most effective method for marketing your home care services to referral sources (directly after making sales calls) is “Brochure racks in offices of referral sources.”
In one specific example, a home care company grew from zero to 12,000 hours per week using brochure racks and radio advertising as their primary marketing techniques. There’s no doubt this works.
The question for you to answer is, “HOW do you make it work?” Well, we’ll have the answers for you in our next live web conference, Thursday May 29, 2014, sponsored by The Academy for Private Duty Home Care.
Objectives: As a result of this program, you will be able to…
1. Define exactly how and where to place brochure racks
2. Explore cover design and copy writing techniques to make your marketing information sizzle
3. Set up systems to keep racks filled and track the results
4. Apply other methods to leverage your brochure rack strategy
Don’t miss the chance to learn how other home care companies have successfully implemented placement of literature racks in waiting areas into their marketing strategy.
Your investment to attend this live web conference is $99. If you are a Premium Member of the Academy, registration is FREE.