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Ready. Set. Grow. Uncover the full potential of your Home Care business



What will your home care business look like in three to five years? What will the home care industry look like?

Is your business ready for the demands of future growth?

The Illinois Chapter of the Home Care Association of America invites sct-3fingersyou to participate in a one-day interactive workshop featuring Aaron Marcum and Stephen Tweed, two of the nation’s leading authorities on how to grow your home care business.

Aaron Marcum is the founder and CEO of Home Care Pulse and the former owner of a highly successful home care business. Stephen Tweed is the CEO of Leading Home Care … a Tweed Jeffries company and founder of The Academy for Private Duty Home Care®.

Together, Aaron and Stephen will explore the latest information on the state of the home care industry and the challenges facing owners, CEOs and administrators. They will discuss the latest industry data on the top techniques for business strategy, sales, marketing, recruiting and retention. They will also lead an interactive dialog, digging deep into the issues that are blocking home care companies from accomplishing their goals and achieving greater success.

Workshop Objectives

  • Examine many of the highlights from the latest data on the state of the home care industry found from the “2014 Private Duty Benchmarking Study” conducted and published by Home Care Pulse.
  • Explore the most effective strategies for working ON your business instead of IN your business
  • Apply the latest techniques in sales and marketing to grow your business to the next level
  • Apply the latest techniques in recruiting, selection, and retention in order to find and keep the caregivers you need to grow your business and meet the needs of your clients

When:  Thursday, July 24, 2014 – 8:00 am – 4:30 pm. Reception to follow

Where:  Café La Cave in Rosemont (near O’Hare)  2777 Mannheim Rd., Des Plaines, IL 60018

Early Bird Registration until June 7th.

HCAOA IL Members – $349.00    Non-members – $499.00

Register Now

Hosted by the HCAOA

The Home Care Association of America is the leading trade association representing companies that provide private pay, non-medical home care and that employ caregivers. The Illinois Chapter of HCAOA is THE only state association for PRIVATE DUTY agencies who come together to support each other and to promote the growth of home care in the state of Illinois. The Illinois Chapter is one of the most active in the nation, taking the lead on legislative lobbying efforts in Springfield regarding bills that affect our industry (e.g., The Domestic Worker Bill), consumer safety and protection, and others that may impact our industry. The IL Chapter also has a close working relationship with IDPH, especially with the rules and regulations impacting how we deliver our service and differentiate our agencies as true leaders in home care.

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