By Stephen Tweed
According to the 2015 Private Duty Benchmarking Study from Home Care Pulse, the number one thing that sets home care providers apart from their competition is “Caregivers – High Quality.” In another part of the study, 62.8% of home care company owners listed “Caregiver Shortages” among the top three threats facing their companies.
Finding and Keeping caregivers is critical to your company’s success.
According to the 2015 Private Duty Caregiver Recruiting Study from Leading Home Care and Caregiver Quality
- Digital Recruiting
- Employee and Client Referrals
- Face to Face recruiting
While digital recruiting has expanded exponentially over the past few years, our study shows that online recruiting alone is not enough. The best caregivers in our industry are already happily working for someone else, and they are not on Craig’s List or Indeed.com looking for jobs. We have also seen that relying on digital recruiting has made for lazy recruiters who don’t get out of the office and make connections with high potential sources. Our data show that while online recruiting brings in high numbers of applicants, the quality of applicants is low and recruiters spend a huge amount of time sorting through the applications and trying to select the best.
Ad Copy Makes All the Difference
One of the key learning points that came out of this year’s study is that most of the popular recruiting methods work when implemented effectively. They key is writing good copy in your job ads. We have seen tests where two different ads run in the same medium draw very different numbers of high quality applicants.
So the lesson from our study is this:
“Develop a three-pronged recruiting strategy, write terrific ad copy, and then execute with excellence. The key to your success in recruiting is repetition and consistency.”
Mastering the Fine Art of Finding and Keeping Caregivers.
Elizabeth and I will be in Phoenix, Arizona in a couple of weeks on some other business, and since we have an extra day there, we decided to offer a quick half-day workshop on Finding and Keeping Caregivers. Based on the results of our 2105 Caregiver Recruiting Study, this high impact, interactive workshop will give you:
- The most effective places to run your job ads
- The most effective copy to attract high potential candidates
- The most effective ways to get your best caregivers to refer their friends and family
- The most effective ways to get your clients to refer other caregivers.
- The most effective places to network to find caregivers who really want to work
Join us on Friday, September 18, 2015 from 9:00 – 12:00 noon for a power-packed program that will pay for itself in the first week. If you can get the caregivers in today’s market, you can get the clients.
Join us in Old Scottsdale for this powerful half-day workshop. Then spend the rest of the day applying these ideas or just enjoying the city.
For those who attend the half-day workshop on Finding and Keeping Caregivers, you will have an opportunity to participate in a one-hour one-on-one coaching session with Stephen Tweed to fine-tune your recruiting and retention strategy. Take advantage of this rare opportunity to sit across the table from one of the home care industry’s thought leaders and to focus on growing your home care business.
For more information, or to sign up for one of the three available slots, call Jill Scott at 502-310-0999.