Using LinkedIn to Build Your Network

By Jill Scott, Manager of Member Services for The Academy for Private Duty Home Care Have you been trying to decide on which social media to spend your valuable time and energy? Well, we at Leading Home Care have decided … Continue reading

The Private Duty Field Trip is Back!

Our very popular and highly successful Private Duty Field Trip kicked off 2014 at a new location in March!  Our first trip this year was to SeniorCorp in Virginia Beach, Virginia.  SeniorCorp has been in business for about 10 years … Continue reading

Join Us for the Private Duty Marketing Master Class

By Jill Scott, Manager of Member Services Over the years and also through the 2014 Academy Topic Survey, we’ve discovered that the area home care owners and administrators request the most help with are sales and marketing, including competitive advantage. … Continue reading

What Does It Take to Continually Grow Your Company?

By Jill Scott, Manager of Member Services at The Academy for Private Duty Home Care So far this year we’ve held web conferences that focused on competitive advantage, caregiver training, efficient caregiver recruiting, and how to retain the best caregivers. … Continue reading

Franchise Marketing Strategies from Inc. Magazine

As I was reading the latest issue of Inc. magazine today, I came across a special advertising section in the back focusing on franchises of different kinds and how they integrate a Business-2-Business strategy to help their growth.  And then I … Continue reading

What’s Your Social Media Policy for Employees

We recently had a great question on the Private Duty Marketing discussion group on LinkedIn that asked: “How do other home care services deal with Social Media and their employees?” This generated some great discussion and caused us to explore … Continue reading