The 2016 Home Health Care CEO Study

Co-Sponsored by The Visiting Nurse Associations of America 


What does it take to make a great CEO in the home health care business?

Leadership Academy ManualThis is a question we’ve been asking and answering for the past 19 Years.  In January of 1997, Stephen Tweed was sitting in the office of Chip Liversidge, the CEO of Community Health Services in Portland, Maine.  The conversation was about the home health industry, and the need to develop the next generation of home care leaders.

That conversation lead to creating of the 1997 Home Care CEO Leadership Study.  The survey of 200 home health care CEOs enabled us to identify the Top Ten Competencies of Highly Effective Home Care Leaders, and we created the Academy for Home Care Leadership.  VNAA was an integral part of that first study, as most of the CEOs who participated were VNA leaders, and the results were tested during focus groups held during the VNAA annual conference.

The research, and the resulting educational program led us to create the company we have today … Leading Home Care … a Tweed Jeffries company. 

Well, much has changed in 18 years and it’s time to take another look at what makes a highly effective home care leader.

The 2016 Home Health Care CEO Study

Our purpose is to identify the leadership styles, workplace motivators, and core competencies of CEOs in the top 10% of home care.  Using a tested, validated, and reliable assessment tool; the TriMetrix DNA from TTI Success Insights, we set a goal to survey 300 home care CEOs.

There are three segments of home care we want to study:

  • For-profit home health agencies
  • Not-for-profit home health agencies (VNAs)
  • Private Duty Home Care Companies

Our goal is to have 100 CEOs from each of these segments complete the assessment tool.  Once we have all of the data, the research department at TTI Success Insights LLC, headed by Dr. Ron Bonstetter, will help us analyze the data and create a role benchmark for the position of home care CEO.  We will then write a detailed research report for the industry, and turn that report into a powerful interactive learning program to develop new leaders in home care.

If you are the CEO of a VNA or other Not-for-Profit home health agency and you would like to learn more about your own leadership style, workplace motivators, and core competencies, then we would encourage you to take the assessment. It will take you about 30 minutes of uninterrupted time to answer the questions.  As soon as you have completed the survey, you will receive an email with your own personal TriMetrix DNA report.Sample Report Cover

What’s In It for Me?

Why would you want to participate in this study?  The biggest reason is that leaders are learners.  The CEOs of the top home care companies I’ve met are always looking for opportunities to learn more about themselves, their companies, and their industry.  This is a tremendous opportunity for you to learn more about yourself and other top tier leaders in home care.  When you complete the TriMetrix DNA survey, you will receive:

  1. Your own personal copy of your Success Insights TriMetrix DNA report
  2. A 30-minute telephone debriefing of your report and what it means with a member of the Leading Home Care Talent Solutions Team
  3. A copy of the final 2016 Home Care CEO Leadership Research Report

The only cost to you is 30 minutes of your time.

“The TriMetrix DNA survey is an extremely useful tool to gain insight into an individual’s or an entire team’s leadership style and the various driving forces behind it. We’ve used it at VNAA to align and empower our staff. Leading Home Care does a fantastic job interpreting and summarizing the results in the form of a detailed and interesting report. I recommend it to home care leaders as a valuable tool.” – Tracey Moorhead

Take the Survey Now

HH CEO Survey Button

 Or go to and enter the link 287470KJL