Our theme this week at Private Duty Today is Networking. All of our research over the past ten years in home care marketing and business development shows that the top two techniques for generating inquiries that turn into admissions are “networking” and “direct selling.”
Networking is “a focused, organized process of making links from people you know to people they know. It’s about gaining and using an ever expanding network of contacts, and then following up on those contacts with direct sales calls.”
Here’s our video from the 27 Elements of a Highly Effective Home Care Company on how to use Networking to grow your business:
